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In 2012, Brian Reed had the pleasure of co-authoring the Amazon Bestseller “The New Rise in Real Estate” where he discussed the importance of creating lifelong customers and the intrinsic value they bring. Investing in the lifetime value of a customer applies not only to real estate, but to all interactions with your business’ clientele. Below you can read the chapter Brian wrote and watch the video outlining the steps you can take to create an raving fan.



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We had used two other real estate companies and they could not sell our home. I was disappointed and frustrated with the agents and the promises they couldn’t keep.  Two years went by and they could not sale our home. We received a flyer in the mail from the Ryan & Brian Real Estate Team and thought we would give them a try. I couldn’t believe it Ryan Peterson sold our home in 45 days. Not only was Ryan Peterson kind and patient with me but he also understood what we had been through. I’m really…